Friday, September 6, 2002

Clear Channel Mass Format Change?

A series of posts by The Insider on the Utah Radio Guide forum, claims "inside information," to a mass format change of KISN, KZHT, and KURR. The first said:

"Get Ready For This! Change on it's way at Clear Channel's [KURR] 99.5 FM As a reminder low ratings does not bring in revenue or advertising!"

Note that KURR did bring in one of it's best trends at a 2.6 beating KCPX and KISN. A second post five hours later by The Insider, claimed:

"Due to getting busted @ work this will be my last post, Stay tuned to Clear Channel Stations along the Wasatch Front, New Big Bosses unhappy, many changes on it's way. One more for 'ya! Possible flips @ KZHT & KISN get ready to get KISSED :) All I can say is 'GET READY FOR THIS' "

True there is a new general manager, and operations director at Clear Channel, and if a change is going to happen, now would be the time. However, until there is some sort of more evidance that this is truely an "insider," and not someone posting for fun, I'd consider this only a "possible" rumor. My opinion: If this WAS to happen, they might make a KISN "KISS FM," a KZHT "Hot 94," CHR/Rythmic station, and some sort of new 80's-format classic rock at 99.5 left over from the old KURR and KISN. However, it doesn't seem likely ... yet.

No comments: