Tweaking At KBEE Begins

CITADEL - Today, KBEE (B98.7) debuted their new jingles, a re-sing of "Millenium Mix 2" from TM Century. This is all definitely part of "Todd and Erin Mania," and a reflection of their performance in the fall arbitrons, falling the probably their lowest level at a 2.2 in the 12+ demographic, making them the fourth-lowest arbitron rated station in Salt Lake. This is likely the reflection of their leaning-alternative and new music rotation pre-Christmas, with heavy emphasis on groups such as Matchbox 20, Creed, etc. Since Christmas, the station has tweaked softer, likely to lure listeners away from KOSY and KSFI (FM 100). To hear their new "softer" jingles, go to the KBEE page (under Citadel). Another note, the station has started using their inflatable "bee" again at remotes. When was the last time we saw them do that?

Amazing Comeback!

MERCURY - KOSY 106.5 has made an amazing comeback since the Spring 12+ arbitrons to raise to an amazing 5.0 level in the 12+ arbitrons. The station has "doubled" the amount of listeners since spring, literally. The station had scored 2.5, but now is in the top ten, but still not close to it's competition, KSFI (FM 100) with a near 8-share. Also note that KSL's ratings are up, as the effects of September 11, are kicking into full force in the ratings.

Amazing Comeback!

MERCURY - KOSY 106.5 has made an amazing comeback since the Spring 12+ arbitrons to raise to an amazing 5.0 level in the 12+ arbitrons. The station has "doubled" the amount of listeners since spring, literally. The station had scored 2.5, but now is in the top ten, but still not close to it's competition, KSFI (FM 100) with a near 8-share. Also note that KSL's ratings are up, as the effects of September 11, are kicking into full force in the ratings.

Say Hello to K-102

CLEAR CHANNEL - After three days of stunting, KKAT was flipped to "K102 - 12-In-a-Row Country." In other words, KKAT was desperate, and pulled the stunt to attract, some attention. Personally, I don't think K-102 is going to fly real well. The sad news is that Salt Lake just can't really support three country stations (four if you count the Classic Country 700) and still have all three pull off decent numbers. This looks similar to what WNSR did in New York back in '98. The station couldn't pull great numbers, so it just changed it's name, and tweaked itself a bit to be BIG 105 WBIX. That didn't last more than ten months. I believe history may repeat itself.

KKAT Dropping Out?

CLEAR CHANNEL - KKAT is stunting. It has been predicted for a while now, that Utah's third-place country station would swap formats. However, this stunt is different. Lee Greenwood's "God Bless the U.S.A." is being played over-and-over, but with a "KKAT" jingle, in between, as well as traffic reports from Air Watch and commercials. Don't put it past Tom Sly not to make a buck.

01/18/02 UPDATE!! - An announcement today boldy declares, "A NEW RADIO STATION COMING TODAY!" My predictions, something similar to JAM'N 94.5 in Boston or KTU in New York.

Simmons Changing Stations?

SIMMONS - With 101.5 KPKK coming this spring, many rumors speculate the format of the new station out of Oakley, UT. Two separate tipsters to Utah Radio Guide have suggested that the new KPKK will likely be Hot AC. If this rumor is true, it might explain the mysterious changes at Star 102.7 (KQMB). Likely KQMB will become a "Star" CHR, leaning more rhythmic and alternative to compete against KZHT (949 ZHT) and KUDD (Power 107.9). (This almost could've been foretold, however with such a rhythmic jingle package that they started to use last August.) FM 100 is likely to soften up, just a little bit. This leaves a nice hole for a Hot AC station to fill. Rumors range from a "Mountain 105.7" style to even a "K-BIG 104 Los Angeles" type of station. More than likely though, we must assume, that it will use the moniker, "The Peak."

"Simon" Returns to B98.7's Line-Up

CITADEL - One of the Simon and Brady clan has returned to the line-up, Scott Simon, who was the former morning show DJ before they were pushed out of the way to make room for the "Todd and Erin" main. The show came as a total surprise to listeners, as Simon replaced former afternooner Rick Dunn. The afternoon was filled with phone calls of listener's joys of his return. Simon said he was "Happy to be back," and the callers definitely were happy too. As for Erin Brady, the latest rumors say she likely to resurface early this year with one of the Mick, Allen, Mitch group. Saltlakeradio.com reported earlier this month of a new "Caucasian Show" to being this spring. Perhaps she may be a part of that.

The Word "Dianna" Has Died

MILLCREEK - A new year, and a new name of Marathon Media's KUDD-FM. All remnants of the old "Dianna" that started last spring are gone now. "Dianna" which became "The Power D (dianna) 107.9" last summer, has finally dropped the "D" in their name, and adopted the more typical CHR name of just "Power 107.9" (to hear a sample see the Power 107.9 page.) On a side note, the "KUDD" call letters don't make any sense now (if they did in the first place since there aren't any "D"'s in the word "Power.") A call sign chance may be likely. Also, KCSL, formerly KFVR, in Nephi has stopped simulcasting "Power," and has stunted with Christmas music since mid-November.

KBEE's Todd and Erin Stunt

CITADEL - Where is Todd and Erin? As reported earlier, the former KISN 97 morning show hosts are going to debut on February 1, 2001. This is a part of a billboard campaign, promoting, "Todd and Erin - Where Are You?," a countdown clock on the station's website and a sort of "hush hush" appearance to the names of the surprise celebrities. The station also bleeped out the words "Todd" or "Erin" when they were mentioned by callers. All listeners are being deferred to b987.com for the information.