Summer P2 Ratings

Yesterday's ratings brought some significant changes. The country format took a major stride forward, with a surprising jump of KSOP-FM (Country 104) gaining 0.6, to #4. KUBL-FM (K-Bull 93) took #2, while KKAT-FM (K102) remained the same. KQMB-FM (Star 102.7) beat KZHT-FM (94-9 ZHT) again, but only by 0.1 this time. However if KQMB beats KZHT in the next period, it will display higher in the overall ratings. KBEE-FM "The All-New B98.7," was down 0.4, and KUDD-FM "Power 107.9," was 0.3. KZNS "1280 The Zone," has still not appeared in the ratings nearly since it's debut. Perhaps the new 800 and 960 will aid it, but it doesn't seem likely at this point. One interesting feature that has appeared recently is the bit of war on the AM for the hispanic/Mexican listeners along the Wasatch Front. KSGO, KSVN, and KBJA/KHQN appear regularly in the ratings. They represent a 2.3 share in the market, or roughly a station with as many listeners as KISN-FM "Kisn 97."