Monday, October 21, 2002

Summer Ratings Released

(All ratings copyright Arbitron, all data from Radio and Records) Country music, as a result of the last trend, it way up from the spring book. KKAT (K102) shot from a 2.9 to a 4.2. KSFI (FM 100) still remains Utah's #1 station. KSL falls behind KUBL (K-Bull 93) as it soars from a 4.6 to a 6.1. KSOP (Country 104.3) is in second place for country music, ahead of KKAT at a 4.3. KQMB (Star 102.7) is really pushing on KZHT. The station was only 0.1-share behind, at a 3.5. This is KZHT's lowest book at a 3.6-share. KXRK (X96) plummets from a .9 to a 2.7. Now more people listen to KUUU "U92" (at a 2.9) and KBZN "The Breeze" (at a 2.7) than Simmons' alternative-rock outlet. KUDD (Power 107.9) was up 0.3, to tie at a 2.4-share with it's summer book last year. KBEE (All New B98.7) was down to a 2.2, slightly ahead of KISN and KWLW (700 Classic Country) also both with a 2.2. Is Todd and Erin helping or hurting the Bee? And what about KISN's format identity crisis? KCPX (Channel 105.7) tied with fall last year at a 2.0, but still not pulliun the numbers Clear Channel expected, after flipping the old classic hits format. Spanish broadcasting was also way up. KSVN owned by Azteca Broadcasting, is in the lead with a 1.7-share. Collectively between KSVN, KSGO, and KBJA, the spanish formats pull a 3.4-share in Salt Lake. That's the highest book yet. KKDS not as high as last winter, but pulling a 0.7 share. As for our local sports stations: KFNZ had it's lowest book since the Jazz moved over there - a 0.6 share. KZNS (The Zone) still does not apprear.

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