Tuesday, November 26, 2002

KALL 700? Radio Disney 910? More Rumors? Or Inside Info...

Two different tipsters tell Utah Radio Guide that a deal may be in the works for Clear Channel's KALL to receive Radio Disney. The gist of the deal would be this: Radio Disney would move to AM 910, currently KALL, and KALL would move to AM 700, currently KWLW. The thinking behind the move is this: KSOP-AM will likely cut KWLW's listeners in half when it finally takes a hold in the market, dropping the Classic Country outlet to only a 0.7 share. The thinking may also be that if similar programming were used at night between "KALL 700," and Clear Channel's WLW 700 Cincinnati, it would create a large nighttime coverage that could benefit both stations, and listeners who wish to tune into those programs. Meanwhile Radio Disney could be given new life at 910 AM. One rumor said 910 would be spun off to ABC for some capital, while the other rumor said opposite. It seems logical for Mercury-Clear Channel to keep 910 AM at this time, they have no visible motive to sell it. This would also allow Citadel to break it's contract with Radio Disney-ABC and pursue a new format at their KBEE-AM 860. Likely KBEE-AM would simulcast the FM for an undetermined amount of time until, if felt needed, new programming may be brought to AM 860. *Remember, this is rumor, but is more credible because it's from a tipster, the forum, and someone in the industry, at separate group*

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