Study Show Listeners Sense and Dislike 'Voicetracking'

Radio and Records reports that the majority of those sampled in a Paragon Media Strategies survey "were aware of stations voicetracking. . .and said a station is 'less appealing' with voicetracking." Of the 759 respondents, 55% disliked voicetracking., and found that although the personality and perhaps the time was not appealing, 51% reported that it didn't affect the appeal of a station.