KOSY 106.5 Is Salt Lake City's First Christmas Station For 2002

Likely due to the ratings jump seen last year, Clear Channel/Mercury flips Soft AC KOSY 106.5 to an all-Christmas format, a week before Christmas. Too early, perhaps? Not too early for the other 84 reported all-Christmas stations at 100000watts.com, as well as the countless others that will flip today or the day after Thanksgiving. Why such a Christmas rush? Whether because of the nostalgic feelings of Americans after 9/11, or just an influx of "Christmas spirit," stations saw large gains in ratings from Christmas music. KOSY jumped +0.9 share, reaching with 2.0 share of rival KSFI "FM 100." Clear Channel, KOSY's parent owner, is also really big on the Christmas format. All major stations, WLIT Chicago, WNIC Detroit, WSNE Las Vegas, and KOST Los Angeles, to name a few, are among the dozens of stations Clear Channel has flipped all-Christmas. KCFM 96.7 in Central Utah has already been stunting with an all-Christmas format for nearly a month.