Why Are So Many Stations Jumping all-Christmas So Soon?

A bit of insight comes from a tipster to Utah Radio Guide as to why so many Lite ACs, and other station in general, have flipped to all-Christmas, or partial Christmas, so soon. It all comes down to two basic elements. First, is the obvious shortness between Christmas and a late-Thanksgiving. Typically there are five weeks, however the short four weeks this year have sent both radio and retail scrambling. Secondly, only two weeks fall into a ratings window, meaning that of the four weeks, only two will be apart of the Fall 2002 book. Stations, likely anticipating a repeat of last year's Christmas success, are hoping to soak up extra ratings in those two weeks.